SHEEBA SEN has spent the last 10 years working across rural India on poverty alleviation initiatives; from building farmer to cup supply chains for coffee farmers in Karnataka to heading a grassroots rural development non profit in the Himalayas. Four years ago she founded Alaap, a social enterprise with a mission to catalyze reforestation of native trees across the Himalayas. Taking a systems approach, Alaap integrates large-scale Miyawaki reforestation with supporting on-farm supply chain development that reduces pressure on the new forests and creates diverse livelihood options and new jobs for local communities. Sheeba studied International Relations at the London School of Economics followed by the Legal Practice course at the University of Oxford. She practiced at an International law firm in London before returning to work in rural India.